Sarah McLachlan Reflects on Emotional ASPCA Commercial, Calls it 'Painful' Despite Raising $30 Million
Sarah McLachlan Reflects on Emotional ASPCA Commercial, Calls it 'Painful' Despite Raising $30 Million

Published: June 26, 2025

Sarah McLachlan is opening up about her iconic ASPCA commercial, which featured her 1997 ballad "Angel". In a recent interview with Rolling Stone, the Canadian singer-songwriter revealed that despite the commercial's massive success in raising money for the American Society for the Prevention of Cruelty to Animals, she found it hard to watch.

"But the music and the visuals … it's painful," McLachlan admitted. "I couldn't watch it. It was just like, 'Oh, God is awful.'" However, she acknowledged that the commercial was effective, saying "But it worked like a hot damn."

The commercial, which features a montage of animal clips set to the melancholy ballad, asks viewers to make a monthly donation to help animals in need. McLachlan's emotional appeal and the heart-wrenching visuals made the ad unforgettable.

Sarah McLachlan in 2025. Credit: Eugene Gologursky/Getty

McLachlan also shared that the commercial didn't reflect her true personality as a "super-happy, super-optimistic person." She recalled the director asking her to make a sad face, which she felt was out of character for her.

However, years later, McLachlan was able to poke fun at the commercial in other ads, including a Super Bowl commercial with Busch Light. "When I got the opportunity to take the piss out of it, with the Audi commercial and the Super Bowl [Busch Light] commercial, that was just gleeful for me," she said.

In other news, McLachlan is releasing her first new album in nine years, titled Better Broken, on September 19. The album is available for preorder now.

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