Ava Max Felt Lost, But Returning to Her Signature Hair Made Her Feel Like Herself Again (Exclusive)
Ava Max Felt Lost, But Returning to Her Signature Hair Made Her Feel Like Herself Again (Exclusive)

Published: May 30, 2025

Ava Max, the 31-year-old pop star, has been through a rollercoaster ride of emotions, both personally and professionally, since the release of her second album, Diamonds & Dancefloors. But with her latest single "Lovin Myself," set to appear on her upcoming album, Don't Click Play, Max is taking a triumphant return to the music scene.

Max, whose real name is Amanda Koçi, sings about being a "heartbreak survivor" and working to reconnect with herself following hardship in "Lovin Myself." The upbeat track finds Max embracing her independence and self-love, with lyrics that nod to a cheekier sexual type of self-love.

In an exclusive interview with PEOPLE, Max opened up about the inspiration behind "Lovin Myself," returning to her signature lopsided hair, and why she's leaning into self-deprecating themes for the Don't Click Play era.

"I was going through a time last year where I was very alone and I learned to love myself," Max said. "This song is for everyone. But for me personally, I was going through a time where I was very alone and I learned to love myself."

Max also discussed how she's been looking to her roots for inspiration while making this album. "I feel like there's a lot of "Kings & Queens" feeling songs on the album. It's almost like going back to how I started and my love for pop music, really."

The singer-songwriter also revealed that she's been seeking a return to form after letting comments get to her in the past two years. "I let the comments get to me the last two years, and I changed who I was for other people," Max said. "I took away the Max Cut essentially because people in the industry didn't like it. People I was working with didn't like it, and I was just like, "You know what? I'm just going to get rid of it if it's that bad." Then, I realized that it was 1% of the population that didn't like it, and I loved it."

Max also talked about her upcoming album, Don't Click Play, which is already finished. "It is done," Max said. "I love it so much. I can't wait for everybody to hear it."

The album will feature some collaborations and remixes, but Max remained tight-lipped about the details. "There's definitely going to be remixes. There's going to be some collaborations. Can't say much right now. I can't give you all the surprises."

For more on Ava Max, including her upcoming album and her journey to self-love, visit here.

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